Experto Bayer

Brief

Magoya's team extension model partners with Bayer North America - Fieldview to accelerate innovation by combining technical expertise with a unique understanding of agronomical data, user needs, and market dynamics. This partnership fosters trust and collaboration, enabling Bayer to address challenges with confidence. From discovery to solution delivery, Magoya ensures the development of impactful tools and services that align with Bayer's strategic goals and resonate with their users.

Challenge

Bayer needed to grow their team at a pace that matched the demands of continuous product scaling and innovation while maintaining exceptional quality. With an already large team, the challenge lay in expanding capacity without compromising delivery standards. Seamlessly integrating new expertise, aligning with their culture, and accelerating product development were critical to their success.

Bayer aimed to drive innovation and enhance its customer-facing initiatives by developing and validating new business ideas. They sought a partner who could provide not only technical expertise but also a deep understanding of agronomic data, agricultural technology, and the unique needs of their dealers, growers, and internal teams.

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Leveraging strong technical partnerships has become an important criteria for success in the global agri-tech ecosystem, and one of the most promising examples of this has been Bayer Crop Science’s with Magoya.

Mark Pendergrast - Director Global Business Development - Bayer Crop Science

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How did we help?

We assembled a multidisciplinary team to extend Bayer's product and technology capabilities, fostering collaboration across research, discovery, design, UX/UI, product validation with users, and the development of PoCs and MVPs.

Discovery & Alignment: We partnered closely with Bayer to uncover user needs, define priorities, and align our efforts with their business objectives, ensuring strategic focus at every stage.
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Agronomical Expertise: Our team brought deep expertise in agronomic data and technology, delivering impactful and relevant solutions tailored to the agricultural market.
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Design & Validation: We supported Bayer in developing and refining PoCs, leveraging user feedback to validate and improve solutions before scaling them further.
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Agile Delivery: Through an iterative approach, we delivered PoCs, MVPs, and tools that empowered Bayer to innovate confidently and adapt quickly to market demands.
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Scaling the Team: We provided dedicated, specialized roles aligned with Bayer’s culture and product development pipeline, enabling seamless integration and accelerating delivery of high-quality solutions.
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Trusted Collaboration: By embedding ourselves within Bayer’s teams, we built a relationship founded on trust, transparency, and efficiency, ensuring a smooth and aligned project lifecycle.
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Our approach enabled Bayer to scale their products, maintain quality, and innovate at speed, meeting the demands of a dynamic and growing market.

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Tech & Integrations

• Tech Stack: React.js, Node.js, AWS Cloud, Looker, Google Analytics
• Design Stack
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• Integrations: Fieldview API, Salesforce, Woza Labs, Bayer internal systems
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• Approach: Agile development, user-centered design, and leveraging agronomical insights

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